Serene Fitness
Serene Fitness, 2022
Illustrator
Description
Serene Fitness is a gym as well as a supplement brand for avid gym-goers. We want new and existing customers to feel welcomed into our brand, we want to create a safe sapce away from typcial gym content you see on the internet. Welcome to Serene Ftiness.
Process
The logo was created through Adobe Illustrator. I wanted to create a logo of two opposite terms. I was able to branch out with calm and rough. Thus, the counterintuitive name of Serene Fitness. I searched up calming aspects like pine trees and meditation, I took references adn used the pen tool to depict each image.